Client Pitch Workflows
Scenographist is a powerful tool for client pitches because it preserves intent, narrative, and evolution — not just final visuals.
Effective pitch workflows focus on clarity over volume and story over options.
Pitch Mindset
A client pitch is not a design review.
The goal is to:
- Communicate intent
- Build emotional alignment
- Show confidence in direction
- Reduce ambiguity
Use Scenographist to guide the client, not overwhelm them.
Workflow 1: Narrative-First Pitch
- Define the core story
- Generate a single strong baseline scene
- Refine mood and atmosphere
- Export only the most coherent version
This workflow is ideal when:
- The project is early-stage
- Emotional buy-in is critical
- The client is not design-trained
Workflow 2: Controlled Option Pitch
- Establish a clear baseline
- Generate 2–3 deliberate variations
- Label each option by intent, not style
- Present differences clearly
Example:
- Option A: Intimate and contemplative
- Option B: Open and celebratory
Avoid presenting more than three options.
Workflow 3: Journey-Based Pitch
- Define the visitor or user journey
- Generate key scenes along that path
- Ensure emotional progression
- Present scenes as moments, not assets
This works well for:
- Exhibitions
- Hospitality
- Events and festivals
- Branded experiences
Workflow 4: Live Iteration Pitch
- Present a prepared baseline
- Invite controlled feedback
- Iterate live on one parameter
- Demonstrate responsiveness
This builds trust while maintaining authority.
Use sparingly and intentionally.
Preparing a Pitch Project
Before sharing:
- Remove exploratory noise
- Highlight chosen directions
- Add short intent descriptions
- Ensure visual and narrative coherence
A clean project signals confidence.
What Clients Care About
Clients respond to:
- How the space will feel
- How it supports their goals
- Whether the idea is clear
- Whether decisions feel intentional
They care less about process than outcome.
Common Pitch Mistakes
- Showing too many variations
- Explaining every iteration
- Changing direction mid-pitch
- Letting the tool lead the narrative
You lead. The tool supports.
